Andrew Storms teaches buyers and sellers how to keep their leverage before they ever talk to an agent. Two decades inside lifestyle real estate worldwide. Zero patience for the bullshit that runs through the industry.
"No commission. No quota. No rulebook.
Just my read, straight."
Andrew Storms, Founder
Before you ever talk to an agent, and before you lose an ounce of leverage: pick your side and get the playbook built for it.
Protect your equity before you sign a listing agreement. Pricing psychology, the first 14 days, agent vetting, and the marketing most agents skip.
Enter the Sellers Edition →The 368-page playbook for buying a second home, vacation property, or lifestyle relocation. Get the book now. The full course is in the works.
Get the book / join the waitlist →Where you live isn't geography. It's identity, energy, and what your family becomes. These are the worlds we work in.
No theory. Here's what happens when people get the strategy before they get emotional.
They came in chasing square footage. We refocused on what mattered: safe transport for their daughters, ski-in access, walkability, legacy upside. The winner was completely off their radar. Six years later: an estimated $9M+.
Richard wanted a retirement home but didn't want to drain savings. We took the route most people avoid: a $585K stepping-stone, sold three years later at a profit, rolled into a $1.2M home, now valued near $3.5M and nearly paid off through rental income.
"Had I listened to Andrew, I'd be set for life. Should have bought both properties you advised me about." It's never my job to tell anyone how much to invest. But regret is expensive, and most buyers don't see it until it's too late.
Andrew Storms has spent more than two decades in lifestyle real estate: beach towns, mountain markets, golf communities, ski resorts, second homes, and luxury estates. He's worked inside Engel & Völkers and Sotheby's International Realty.
He's watched people overpay, pick the wrong agent, get pulled into lawsuits, and put their trust into thousands of below-average agents who pitched themselves as the best, only to lose. Many of them over six figures they never knew were on the table. Seven Lifestyles exists for the ones who'd rather keep the leverage and know the truth six months early than learn it six figures too late.
It freed me from the shackles of association and membership compliance, and let me explain and share insider knowledge to help buyers and sellers retain leverage and make smarter decisions. I've walked away from three real estate licenses in three different locations. No commission attached. No brokerage pushing me to a quota. No real estate association setting the rules I have to follow. I stepped outside of it all. No listings to win. No commission riding on your decision. So when I tell you something, there's nothing on the other side of it. Just how I share it, in my own blunt, straight, unfiltered, Kiwi way.
Uploading your home and calling it a strategy is like printing your resume and calling it a job search. It's data entered into a filing cabinet so it can be found by brokerages among a thousand other homes. It's only a small facet of a true launch plan, but many agents stop there and wait for buyers to reach out. If your agent stops there, you already lost ground.
Every agent in your zip code competes for your signature. The day you sign, the competition ends, and so does the urgency. You are the CEO of your exit. Do not let the CMOagent take their foot off the gas. Act like the commodity they were fighting for. Because you still are.
We believe 96% of agents are average at best. By most industry estimates, a small share of agents move the majority of inventory. On a transaction this size, average isn't a personality trait. It's a tax you'll never see on the closing statement.
Serious buyers track new listings the hour they hit the market. Miss that window and you're not a new listing anymore. You're a listing pushed into the abyss of other poorly executed listings. Listings that were never truly launched sell for less, and much later.
The blunt, no-BS pre-agent guide to buying a vacation home, second home, or lifestyle relocation. Locations, timing, leverage, due diligence, negotiation. Buy the book today; lock your spot for the full course. Waitlisting now.
Buy the book →The seller playbook the industry never wanted you to see. Timing, pricing psychology, buyer behavior, agent vetting, and modern marketing, so you protect your leverage and equity. Avoid the costly mistakes so many sellers endure.
Enter the Sellers Edition →Yes, and it's the single biggest mistake people skip. The moment you sign with an agent, your leverage drops. If you walk in knowing how pricing, timing, and marketing actually work, you control the relationship instead of the other way around. Prepared clients keep their leverage. Unprepared ones hand it over and never notice.
You screen them like the money is on the line, because it is. Most people pick the first agent they meet and never check the work. We believe a small share of agents do the majority of the real work, and the rest are average at best. Great agents are worth every cent. Your job is to tell them apart before you sign, not after. That's exactly what the editions teach you to do.
No. The MLS is data entered into a filing cabinet so brokerages can find your home among a thousand others. It's a small piece of a real launch, not the launch itself. Many agents stop there and wait for buyers to come to them. The first 14 days decide the rest of your sale, and a listing that was never truly launched sells for less, and much later.
You start with the lifestyle, not the listing. Before price, square footage, or any agent, get clear on the life you're actually buying: the market, the timing, the trade-offs, and the due diligence most buyers skip. The Buyers Edition is built for exactly this, second homes, vacation properties, and lifestyle relocations, so you keep your leverage and avoid the expensive mistakes.
Because I have nothing on the other side of it. I walked away from three real estate licenses in three different locations. No commission attached, no brokerage pushing a quota, no association setting my rules. I'm not trying to win your listing. I'm here to make sure you keep your leverage and make a smarter decision, whoever you end up hiring.
Get the free pre-agent training. The few things smart buyers and sellers know before they hire anyone. Straight, no fluff, no pitch.