Privacy Policy

1. Introduction

Seven Lifestyles LLC, a Wyoming limited liability company ("Company," "we," "us," or "our"), respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, store, share, and protect your information when you visit our website, purchase our products, access our courses, join our email or text lists, participate in our community or coaching, or interact with us in any capacity.

By using our website, purchasing the course Don't Fck This Up! - Sellers Edition (the "Course") or any related product, or providing your personal information to us, you consent to the practices described in this Privacy Policy.

Scope of this Policy. This Privacy Policy applies to sevenlifestyles.com and all of its subdomains (together, the "Site"), including our main brand website, our blog and educational content, our waitlists, and all Seven Lifestyles products, including Don't Fck This Up! - Sellers Edition, Don't Fck This Up! - Buyers Edition, our books, and the Inner Circle membership program (also referred to as the Insider's Circle).

2. Information We Collect

Information You Provide Directly:

• Name (first and last)
• Email address
• Phone number (if you provide it, including for text/SMS communications)
• Billing address
• Shipping address (for physical book delivery)
• Payment information (processed by third-party payment processors; we do not store full credit card numbers)
• Account login credentials
• Any information you provide through forms, surveys, quizzes, webinars, community participation, coaching, or direct communication with us
• Name and email address when you join a waitlist on the Site (such as the Buyers Edition book waitlist or the Inner Circle waitlist)

Information Collected Automatically:

• IP address
• Browser type and version
• Operating system
• Device type
• Pages visited on our site
• Time and date of visits
• Referring website or source
• Cookies and similar tracking technologies (see Section 6)
• Data collected by embedded media players (such as Vimeo or YouTube) when you view or play videos on the Site; these providers may set their own cookies subject to their own privacy policies

Information From Third Parties:

• Payment confirmation data from payment processors (such as Stripe, PayPal, or other processors used by our hosting platform)
• Analytics data from third-party services (such as Google Analytics)
• Advertising and audience data from advertising platforms (such as Meta and Google) used to deliver and measure our advertising
• Email and text engagement data (such as open rates and click rates) from our email and messaging service providers

3. How We Use Your Information

We use your personal information to:

• Process your purchase and deliver the Course and related materials
• Create and manage your account on our hosting platform
• Ship the physical book to your address
• Send transactional messages related to your purchase (order confirmations, access instructions, shipping updates) by email and, where applicable, text
• Send marketing and educational communications by email or text if you have opted in
• Communicate updates about the Course, including new content, bonus materials, and announcements
• Operate group calls, community, and coaching
• Respond to your inquiries or support requests
• Improve our website, products, and services
• Analyze usage patterns and optimize user experience
• Deliver, measure, and improve our advertising, including retargeting (see Section 6)
• Comply with legal obligations
• Protect against fraud and unauthorized transactions
• Maintain waitlists you join, notify you when a product or program opens, and send you related updates and offers, subject to your right to unsubscribe at any time

4. Legal Basis for Processing

Where applicable law requires a legal basis, we process your personal information based on:

• Contract performance: processing necessary to deliver the Course and fulfill your purchase
• Consent: where you have opted in to email or text marketing or provided information voluntarily
• Legitimate interest: to improve our products, advertise our services, prevent fraud, and operate our business
• Legal obligation: where required by applicable law

5. How We Share Your Information

We do not sell your personal information in exchange for money.

We do, however, use advertising and analytics technologies that may share certain online identifiers and activity with advertising and analytics platforms in order to deliver and measure advertising, including retargeting. Under some state privacy laws, including California's, this kind of activity may be considered "sharing" or a "sale" of personal information even though no money changes hands. You can opt out of this activity as described in Section 6 and Sections 13 and 14.

We may share your information with the following categories of service providers who help us operate our business:

• Hosting platform (currently Kajabi): to deliver the Course, manage your account, and process access
• Payment processors (such as Stripe or PayPal): to process your payment securely
• Email and text/SMS service providers: to deliver transactional and marketing communications
• Shipping and fulfillment providers: to deliver the physical items such as books and apparel.
• Advertising platforms (such as Meta and Google): to deliver and measure advertising
• Analytics services: to understand website usage and improve our services
• Customer support tools: to respond to your inquiries
• E-commerce and print-on-demand partners: where books or physical products are sold directly through the Site, our e-commerce platform, payment processors, and print-on-demand fulfillment partners receive the order information needed to print and deliver your purchase, including your name and shipping address

These service providers are authorized to use your personal information only as necessary to provide their services to us and are contractually obligated to protect it.

We may also disclose your information if required by law, court order, subpoena, or government request, or where we believe disclosure is necessary to protect the rights, property, or safety of the Company, our users, or the public.

In the event of a business sale, merger, acquisition, or transfer of assets of Seven Lifestyles LLC, your information may be transferred to the acquiring entity as part of the transaction. You will be notified by email of any such change in ownership or control of your personal information.

6. Cookies, Tracking Technologies, and Targeted Advertising

Our website uses cookies and similar technologies to operate the site, analyze usage, and deliver advertising. These include:

• Essential cookies: required for site functionality, account access, and payment processing
• Analytics cookies: used to understand how visitors interact with our site (such as Google Analytics)
• Advertising cookies and pixels: used to deliver, target, and measure our advertising (such as the Meta (Facebook) Pixel, Google Ads tags, and similar technologies)
• Embedded media cookies: set by third-party video players (such as Vimeo or YouTube) when you view or play embedded videos on the Site

Targeted advertising and retargeting. We and our advertising partners use cookies and pixels to show you our advertising on other websites, platforms, and social media based on your visits to our site and your interaction with our content. This is commonly called retargeting or interest-based advertising.

Your choices. You can control or opt out of this activity in several ways:

• Adjust your browser settings to limit or block cookies (this may affect site functionality)
• Use the ad-preference or opt-out settings of advertising platforms (for example, your Meta and Google ad settings)
• Use industry opt-out tools, such as the Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org)
• Use the "Do Not Sell or Share My Personal Information" or opt-out request described in Sections 13 and 14
• Use the cookie consent banner or preference tool displayed on the Site, where available

Global Privacy Control (GPC). Where required by applicable law, we honor the Global Privacy Control signal as a valid request to opt out of the sale or sharing of personal information and of targeted advertising. Our website does not currently respond to legacy "Do Not Track" browser signals.

7. Email Communications

We send two types of email: transactional email related to your purchase and account, and marketing or educational email that you may opt into. You can opt out of marketing email at any time using the unsubscribe link included in every marketing email, or by contacting us at the address in Section 18. Transactional emails necessary to deliver your purchase are not promotional and may continue after you opt out of marketing.

We comply with applicable email laws, including the U.S. CAN-SPAM Act. Our marketing emails identify us as the sender, include a valid physical postal address, and provide a working opt-out, and we honor opt-out requests within the time required by law.

8. SMS / Text Message Communications

If you provide your mobile phone number and opt in, we may send you transactional and, where you have consented, marketing or promotional text messages about the Course, related products, events, and announcements.

Consent. By opting in or providing your mobile number for this purpose, you give your prior express written consent to receive text messages from us, which may be sent using automated technology. Consent to receive marketing text messages is not a condition of purchasing any product or service.

Frequency and cost. Message frequency varies. Message and data rates may apply depending on your mobile carrier and plan.

Opting out. You can opt out of text messages at any time by replying STOP to any message. Reply HELP for help. After you opt out, you may receive a single confirmation message, and we may still send transactional messages necessary to complete a purchase or provide a service you requested.

No carrier liability. Mobile carriers are not liable for delayed or undelivered messages.

9. Community, Coaching, and User-Generated Content

If you participate in any group calls, community, membership, Insider's Circle, coaching, or webinar, please understand that information you share in those settings may be visible to other participants and is not private. Do not share another person's personal or confidential information without their permission.

We may record group calls, coaching sessions, and webinars for educational, operational, and quality purposes. By participating, you consent to being recorded. If you do not wish to be recorded, do not join, or leave the session.

Any content you post or submit in a community or to us ("User Content") is also governed by our Terms of Service, including the license you grant to us in connection with that content.

References in this Policy and in our Terms to the "Insider's Circle" and the "Inner Circle" refer to the same Seven Lifestyles membership and community program.

10. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Course and related services. If you request deletion of your account, we will delete or anonymize your personal information within a reasonable timeframe, except where retention is required by law, for legitimate business purposes (such as resolving disputes or enforcing our Terms of Service), or to complete a pending transaction.

Transactional records (purchase history and payment confirmations) may be retained for up to seven (7) years for accounting, tax compliance, and legal purposes.

11. Data Security and Breach Notification

We implement reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure hosting infrastructure, and restricted access to personal data. Payment card data is handled by PCI-compliant third-party processors.

No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security of your information.

In the event of a data breach affecting your personal information, we will notify you and any applicable regulators as required by applicable law.

12. Your Privacy Rights

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access: request a copy of the personal information we hold about you
• Correction: request correction of inaccurate or incomplete information
• Deletion: request deletion of your personal information, subject to legal and contractual obligations
• Portability: request a copy of your data in a structured, machine-readable format
• Objection: object to processing of your personal information for certain purposes
• Opt out of marketing: withdraw consent to marketing email or text at any time
• Opt out of targeted advertising, sale, or sharing: as described in Section 6

To exercise any of these rights, contact us at the address in Section 18. We will respond to verified requests within the time required by applicable law.

13. U.S. State Privacy Rights

A growing number of U.S. states have enacted comprehensive privacy laws, including (among others) California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and Montana, with additional states adding such laws over time. If you are a resident of a state with a comprehensive privacy law, you may have some or all of the following rights, depending on your state:

• The right to confirm whether we process your personal information and to access it
• The right to correct inaccuracies
• The right to delete personal information you provided or we obtained
• The right to obtain a portable copy of your personal information
• The right to opt out of targeted advertising
• The right to opt out of the sale of personal information
• The right to opt out of profiling that produces legal or similarly significant effects
• The right not to be discriminated against for exercising your rights

How to exercise these rights. Submit a request to the address in Section 18. We will verify your request and respond within the time your state's law requires. Where required, we honor universal opt-out mechanisms such as the Global Privacy Control (see Section 6). You may use an authorized agent to submit a request on your behalf, subject to verification.

Appeals. If we decline to act on your request and your state's law provides a right to appeal, you may appeal by contacting us at the address in Section 18. We will respond to your appeal within the time required by law and explain our decision.

14. California Residents (CCPA / CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• The right to know what personal information we collect, use, disclose, and share
• The right to request deletion of your personal information
• The right to correct inaccurate personal information
• The right to opt out of the sale or sharing of your personal information
• The right to limit the use and disclosure of sensitive personal information
• The right to non-discrimination for exercising your privacy rights

As described in Section 5, although we do not sell personal information for money, our use of advertising technologies may be treated as "sharing" or a "sale" under California law. You may opt out using the methods in Section 6, including the Global Privacy Control. We do not knowingly collect or process sensitive personal information beyond what is necessary to provide our products and services.

To exercise these rights, contact us at the address in Section 18.

15. European Economic Area, United Kingdom, and International Users

If you are located in the European Economic Area (EEA), the United Kingdom (UK), or another jurisdiction with data protection laws, you may have additional rights under the General Data Protection Regulation (GDPR) or equivalent legislation, including the rights described in Section 12.

Seven Lifestyles LLC is based in the United States and organized under the laws of Wyoming. By purchasing the Course or providing your personal information, you acknowledge that your data may be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction. For EEA and UK users, such transfers are made under applicable legal mechanisms, including standard contractual clauses.

16. Children's Privacy

Our products and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly.

17. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes become effective upon posting the revised policy on our website with an updated "Effective Date." Material changes will be communicated by email to the address associated with your account. Your continued use of our website or the Course after changes are posted constitutes acceptance of the updated policy.

18. Contact

For privacy-related questions, data requests, opt-out requests, or appeals, contact:

Seven Lifestyles LLC
30 N. Gould St., Ste R
Sheridan, WY 82801
backoffice@sevenlifestyles.com

For marketing email opt-out, use the "unsubscribe" link in any marketing email or contact us at the address above. To opt out of marketing texts, reply STOP to any message.

19. Website Waitlists and Pre-Launch Lists

The Site offers waitlists for products and programs that have not yet launched, including the Don't Fck This Up! - Buyers Edition book and the Inner Circle membership. When you join a waitlist, we collect your name and email address and use them to notify you about that product or program, including launch timing, founding or early-access pricing, and related Seven Lifestyles updates and offers. Joining a waitlist is free, does not obligate you to purchase anything, and does not obligate us to launch any product on any particular timeline or at any particular price. You can unsubscribe from waitlist communications at any time using the link in any email, and your information will be handled as described in this Policy.